01 · THE PRICE
Pricing
One engine. Pick how much of it you see, and how often.
Same module depth in every plan. Plans differ only on breadth and cadence — no lite versions, no à la carte, no human in the loop. Cancel anytime.
Founder
Begrasp Plus
The ongoing health check on the essentials, for $100K–$25M founders.
$159/mo
billed annually · $1,590/yr · 2 months free
- 19 modules, full depth
- AI Visibility — all 19 engines · volatility-aware sampling
- Hallucination Monitor — all 19 engines
- Revenue Leaks · Cost of Inaction · Hidden Patterns
- Retention · Go-to-Market Fit · Customer Voice
- Action Plan + AMP Agent Truth File
14-day refund · cancel anytime
Most popular · breadth tier
Begrasp Pro
The most comprehensive daily diagnostic — for operators and marketing leads.
$599/mo
billed annually · $5,990/yr · 2 months free
- Everything in Plus, plus 13 modules
- Positioning · Message-Market Fit · Competition
- Marketing & Funnel Economics · Pricing Power
- AI Agent Integrity · What-If Scenarios
- Trust Stack · Channel Health · Founder Audit
- AI-Ready Asset Generator + Prompt & Demand Intelligence
- 3 team seats · +$200/seat · sales-assisted on request
14-day refund · cancel anytime
Most complete
Begrasp Max
All 42 modules, every 6 hours — board-defensible, for $25M–$200M+ CMOs and CFOs.
$1,999/mo
billed annually · $19,990/yr · 2 months free
- Everything in Pro, plus 10 modules — every 6h
- AI Training Footprint — 18–24mo moat
- Financial Health · Risk Map · Industry Benchmark
- Evidence Ledger · Voice AI · Employer Brand
- Investor Sentiment · Portfolio Dashboard
- The full action layer — Attribution · Shopping · Sources · Sentiment · Crawler · Entity · Geo · Ads
- 5 seats · +$250/seat · 12h SLA · 99.9% uptime
Pilot pricing available · procurement-ready
Ultra
Everything in Max, plus API access, white-label delivery, a dedicated CSM, multi-brand portfolio handling, unlimited seats, and a custom SLA — for holdcos, agencies, PE, and $200M+ enterprises.
Request a quote
Same engine. Full module depth in every plan. Plans differ only on which modules are exposed and on refresh cadence. Nothing else.
02 · THE DOCTRINE
What's in each plan
All 42 modules — the full matrix.
Every module, every plan, no ambiguity. A "—" never means a lite version exists; it means the module isn't exposed in that plan.
| Module | Plus $159/mo annual | Pro $599/mo annual | Max $1,999/mo annual |
|---|---|---|---|
| Section 1 · The Headline | |||
| MOD-01Executive Overview | ✓ | ✓ | ✓ |
| MOD-02Growth Readiness Score | ✓ | ✓ | ✓ |
| MOD-03Brand Trajectory | ✓ | ✓ | ✓ |
| Section 2 · Where You Stand | |||
| MOD-04Industry Benchmark | — | ✓ | ✓ |
| MOD-05Go-to-Market Fit | ✓ | ✓ | ✓ |
| MOD-06Positioning Map | ✓ | ✓ | ✓ |
| MOD-07Geographic & Persona AI Visibility | — | ✓ | ✓ |
| Section 3 · What's Broken | |||
| MOD-08Hidden Patterns | ✓ | ✓ | ✓ |
| MOD-09Revenue Leaks | ✓ | ✓ | ✓ |
| MOD-10Cost of Inaction | ✓ | ✓ | ✓ |
| Section 4 · Your Brand | |||
| MOD-11Trust & Proof Stack | ✓ | ✓ | ✓ |
| MOD-12Competitive Landscape | ✓ | ✓ | ✓ |
| MOD-13Customer Voice Atlas | ✓ | ✓ | ✓ |
| Section 5 · Your Marketing Engine | |||
| MOD-14Channel Health Map | ✓ | ✓ | ✓ |
| MOD-15Message-Market Fit | ✓ | ✓ | ✓ |
| MOD-16Marketing Economics | — | ✓ | ✓ |
| MOD-17Funnel Economics | — | ✓ | ✓ |
| MOD-18Retention Health | ✓ | ✓ | ✓ |
| MOD-19Pricing Power | ✓ | ✓ | ✓ |
| MOD-20Brand-to-Revenue AI Attribution · GA4 | — | ✓ | ✓ |
| MOD-21AI Shopping & Agentic-Commerce | — | ✓ | ✓ |
| MOD-22AI Ads & Sponsored-Answer Visibility | — | — | ✓ |
| Section 6 · Your AI Presence | |||
| MOD-23AI & Search Visibility · 19 engines · volatility sampling | ✓ | ✓ | ✓ |
| MOD-24Voice AI Visibility | — | — | ✓ |
| MOD-25AI Prompt & Demand Intelligence | ✓ | ✓ | ✓ |
| MOD-26Citation Source & Authority Map | — | ✓ | ✓ |
| MOD-27AI Answer Sentiment & Perception | — | ✓ | ✓ |
| MOD-28AI Crawler & Indexability Audit | — | — | ✓ |
| MOD-29Brand Knowledge-Graph & Entity Audit | — | ✓ | ✓ |
| Section 7 · Internal Health | |||
| MOD-30Founder & Leadership Audit | — | ✓ | ✓ |
| MOD-31Employer Brand Health | — | — | ✓ |
| MOD-32Financial Health Signals | — | — | ✓ |
| Section 8 · Risk & AI Brand Governance | |||
| MOD-33Risk & Vulnerability Map | — | — | ✓ |
| MOD-34AI Agent Integrity | — | ✓ | ✓ |
| MOD-35AI Hallucination Monitor · 19 engines | ✓ | ✓ | ✓ |
| MOD-36AI Training Footprint | — | — | ✓ |
| Section 9 · Generate & Act | |||
| MOD-37What-If Scenarios | — | ✓ | ✓ |
| MOD-38Action Plan · ships the AMP Agent Truth File | ✓ | ✓ | ✓ |
| MOD-39AI-Ready Asset Generator · schema/FAQ/llms.txt | — | ✓ | ✓ |
| Section 10 · Proof | |||
| MOD-40Evidence Ledger | — | — | ✓ |
| Section 11 · Portfolio & Investor | |||
| MOD-41Investor Sentiment | — | — | ✓ |
| MOD-42Portfolio Dashboard | — | — | ✓ |
| Total modules | 19 | 32 | 42 |
Refresh cadence · Plus every 3 days · Pro daily · Max every 6 hours · every plan also ships the closing appendix (How This Was Built · Powered by Begrasp). Read what each module does →
03 · BEFORE YOU COMMIT
Pricing questions
The fine print, in plain sight.
Can I change plans later?
Yes — upgrade or downgrade anytime, with prorated mid-cycle billing. And the system is honest in both directions: if your scores stay stable for 90 days on Max, Begrasp will tell you Pro would cover you for $1,700/mo less. The buyer always owns the cadence and the module set.
What happens if I cancel?
Cancel anytime — there's no minimum term. Your brand memory graph is retained for 12 months after cancellation, so if you return there's zero re-intake and your trajectory history is intact.
Is there a free trial?
There's no free tier — but there's a free 30-second scorecard to see where you stand, and a 14-day full-refund window on every plan. Max buyers can also ask about pilot pricing.
What's the difference between Pro and Max?
Two things: breadth and cadence. Pro covers 32 of 42 modules, refreshed daily — the most comprehensive daily diagnostic in the lineup. Max covers all 42, refreshed every 6 hours, and adds the strategic and governance modules (financial health, risk, industry benchmark, training-data footprint, investor sentiment, portfolio). Choose breadth (daily) or complete (every 6 hours).
What do extra seats cost?
Plus is single-seat. Pro includes 3 seats (+$200/seat/mo after); Max includes 5 (+$250/seat/mo). Need unlimited seats, API access, or white-label delivery? That's Ultra — request a quote.
04 · YOUR MOVE
Pick how much of the engine you see.
Same engine, full depth, every tier. Start free, upgrade anytime.